About Us

Yuuma (悠真) is a global online destination for fashion-forward, free-thinking girls. In 2006, founder Matsumoto Inoue started an eBay store selling a highly curated selection of vintage pieces. In just five short years, the shop has grown to become an international style source offering both new and vintage clothing, shoes, and accessories.

The name was inspired by the song and album “Natsu No Hana” Betty Davis, the patron saint of badass women, was known for her unapologetically sexy funk music which comprises our vision of femininity—complete with lamé platform thigh-high boots.